Mexico: The cranberry industry growing

With a global vision of the agri-food business, e-Comercio Agrario and Siete Agromarketing have been betting on the sector Cranberry in Mexico, whose expectations have risen precipitously over the past five years, attracting now new investments for over 150 million dollars to reach an ambitious goal of 4,000 hectares involving more than 800 producers in the states of Jalisco and Michoacan. The 28th and 29th of June, is celebrated Consulting Seminar Berries in the comfortable Terrace Andares, located in one of the main business areas of Guadalajara, in the heart of western Mexico.

Through our correspondents, we will be moving this important meeting several producers, distributors comparators and arandanera industry as AgranaFruit, Alpasa, Berrie Lovers, Berrymex, Berrie’s Paradaise, BQ Fruit, Corporate Altex, Driscoll, Export Berry, Exifrut, Group Berries, Guimarra, Hortifruit, SB Berrys, Splendor, Sunnyridge, Universal Berries and others that are part of the National Association of Exporters of Berries (Aneberries).

It will certainly be very interesting to know the recent history of this small fruit -originaria forest on the west coast of the United States- which is grown commercially in only 15 countries, whose total area exceeds 100,000 hectares, and that has just become in the preferred fruit of milenians worldwide, as well as consumers in Nordic countries, where its antioxidant properties easily relate to longevity and quality of life.

But bilberry despite its fragility, using advertising smiling consumers, is reaching many countries including China, Japan and Korea, where an estimated annual consumption in the coming years, it could become more than 300,000 tons, almost 60% of current demand of importing countries. Another interesting fact is that per capita consumption is just in its beginning and it is estimated that could increase at rates of 30% annually.

One of the advantages for the attendees to this event, will get to know the nutritional management of this fruit is the key to addressing the climate change impacts and achieve production with the highest quality standards. It will therefore be important to know the voice of the experts, the ideal soil conditions, nutrients and hours of cold to help form the best bunches taking advantage of environmental conditions. It is clear that manipulation of the plant, is the key to quality production. Similarly, the collection, handling, storage, packaging and transportation add points to the success of operations.

To know the true story of cranberry we invite you to this seminar where through a complete program, we may share with Chilean specialists Berries Consulting, the most relevant news of the super fruit side Fallcreek experts, Berries Paradaise and Dole, who will speak of the growth conditions, investment opportunities and market development.

This meeting will be ideal for those who like to break the myths and make milestones, especially to explain the real growth of blueberry production in Mexico, according to official data and reaches a surface of 1,843 hectares with an annual output of 18,000 tons , of which 55% is exported as fresh product with a more than $ 100 million annual value.

According to experts, the advantages of Mexico as a producer of blueberries are several. They mentioned the proximity to the market of the United States and Canada -the main consumers of blueberries-; availability of labor with the capacity to harvest up to 28 kilos per workday; the ideal conditions of soil and climate and ultimately production is concentrated in the months of highest demand with high prices, from November to March. With all this in favor, the opportunity for Mexican producers is very clear: the cranberry industry is booming and developing commercially.

We hope to see you in this important event, which will be attended for e-Comercio Agrario.


A new platform for promoting internationalization between Spain, Europe and Latin America

SIETE Agromarketing Cultural is a communications agency, marketing consulting and international agrifood primarily focused on European and Latin American markets. Now available your Web: It launches “e-Comercio Agrario”, one digital newspaper, that will bring political, economic, cultural and gastronomic information on the food business between the two continents.


It comes out the Web version of SIETE Agromarketing Cultural, communications agency, marketing consulting and international agrifood, whose target is to add value within the food, culinary and cultural area, in terms of the communication and internationalization of the brand and products of national, European and Latin American companies. In fact, these companies believe in digital products as the best form of communication to the meeting of offers and services.
For meeting the needs of expanding markets for companies, SIETE Agromarketing Cultural will launch the international journal: It is the first media on line to provide political, economic, cultural, tourist and gastronomic information on the food business, country to country, from Spain, Europa and Latin America, with special interest in the horticultural sector and international providers of agricultural inputs.

In addition, its digital edition will boost the new technologies of the information, a release with active and innovative sections, always from a critical and independent approach.
SIETE Agromarketing Cultural has an innovative online promotion and participates-ing in the growth of business customers, which constitutes its Business Agro, a VIP product that supports the food industry through the organization of forums, Master Class Lunch-Colloquium private and Breakfasts, which will promote meetings between public institutions, companies and customers to enhance the export and import business, with topics of interest to the sector.


More information:

Department of Communication

Tfno. +34 600 774 254

E-mail: comunicació

Siete Agromarketing Cultural S.L.